Journal / 2026
Practical notes for
Practical notes for
London independents.
Short pieces on the stuff that actually moves the needle — websites, Google Business, reviews, social, walking-distance SEO. No "ultimate guides". Just useful.
Why every London takeaway needs a website — even if you're already on Just Eat.
The aggregators take 30%. The website takes 0%. And it's the customer's second click that decides whether they trust you.
The 2026 Google Business Profile checklist for London shops.
Twelve things you can do this afternoon to get more 'near me' traffic — most of them free.